
You know Parachute: The home brand is known for their luxury linens and “cloud-like bedding,” in addition to plush bath towels that reviewers say stand the test of time and turn them into towel snobs. Their Turkish cotton towels are popular, with 4.4 stars across over 2,200 reviews, and a sale like 40% off doesn’t come around often, so you’ll want to jump on this one while you can.
Towels are sold individually, and you can choose between a washcloth (12-by-12 inches), hand towel (30-by-20), bath towel (56-by-30), and bath sheet (70-by-40). Select colors are on sale, including moss, haze, mineral, and stone (all earthy, neutral tones that can work in a variety of different bathrooms).
Each towel is made with 100% long-staple Turkish cotton, is Oeko-Tex certified, and has a ribbed dobby design (meaning they have a decorative woven element that’s distinct from the texture of the rest of the towel). They’re plush and soft while still being effectively absorbent, and are machine-washable for easy care (Parachute has a whole washing and drying guide to help you ensure your towels last as long as possible).
Reviewers can’t get enough of how soft and high-quality these towels are. “If I had to describe these towels in one word: LUXURIOUS. Hands down the nicest towels I’ve ever owned,” one reviewer wrote. “My bathroom looks and feels like a spa, which is exactly what I was going for.”
They’ve also gotten rave reviews for their absorbency, how they retain their softness after washing, and their quickness to dry. “Best towels ever, and I should know…I’ve seriously tried every towel out there, and these are by far the best,” another shopper said.
One person, echoing multiple other comments, wrote, “My only complaint is they sold out of them before I could order two more.” That should motivate you to take advantage of this sale ASAP — after all, you never know when it could disappear. So go ahead and add these to your cart while there’s still inventory, or keep scrolling for even more promising reviews.